In May 2020, my life pivoted in a way I could never have anticipated.

A breast cancer diagnosis, unexpected, with no family history, it stopped me mid-stride. Until that moment, I had lived a full and outwardly strong life: leadership, philanthropy, motherhood, community, creativity. I believed I understood resilience.

I did not.

Illness has a way of stripping away performance. It asks you to sit quietly with yourself. To confront fear. To question identity. To reconsider what truly matters.

I chose to walk much of that chapter privately. I needed to protect my children. I needed to protect my energy. And perhaps most of all, I needed space to unravel without explaining myself to the world.

In the stillness of treatment between chemotherapy sessions and long, reflective nights something began forming.

Not a business plan.
Not a brand.
But a question.

What happens after the fracture?
Who do we become when life interrupts us?
And how do we honour the pivots that reshape us?

What I longed for during that time were real conversations.
Not platitudes. Not polished answers.
But honest reflections from people who had stood in their own arenas and chosen to continue.

I wanted to understand how others had navigated their breaking points.
How they rebuilt.
How they redefined themselves when certainty dissolved.

That longing became Loopels.

A number of years into remission, I understand that cancer was not just something I survived. It was a catalyst. It forced me inward. It softened me. It strengthened me. It revealed that every human life contains invisible battles and quiet reinventions.

Loopels was born from that understanding.

It is an exploration of what I call the art of change, the deeply human experience of breaking, becoming new, and offering something back to the world.

At its heart, Loopels is built on the belief that conversations are powerful. That when we sit across from one another and speak truthfully about our pivots, illness, loss, reinvention, identity shifts, partnership, ambition, grief, purpose something changes. Shame softens. Perspective widens. Courage becomes contagious.

The podcast is where those conversations live.

On Loopels, I speak with leaders, creatives, thinkers, and change-makers, not simply about their success, but about the moments that reshaped them. The private doubts. The recalibrations. The turning points that required bravery.

Because pivots are universal.
They do not discriminate.
And they often become the doorway to our most meaningful work.

My hope is simple and ambitious:

To create a space where people feel seen in their challenges.
To remind us that resilience is rarely loud.
To celebrate those who step into the arena imperfect, uncertain, evolving.

Loopels is not about perfection.
It is about presence.
It is about choosing to engage fully with life even when it asks more of you than you expected to give.

If my story has taught me anything, it is this:

Pivots are not the end of who we were.
They are the beginning of who we are becoming.

And sometimes, from our darkest hours, the most luminous work and the most meaningful conversations  are born.

If you are navigating a challenge of your own, I hope these conversations meet you exactly where you are.

This is why Loopels began.
And this is why the conversations are only just beginning.
I am so glad you are here
Let’s step into the arena together

Helen